This lettering was designed as fascia lettering for the Neal’s Yard range of shops. The studio provided a digital file which could be used to create artwork in a variety of different media, such as stainless steel lettering. The letterform harks back to older traditional typefaces, such as plantin, but with many modern features – note the R in Remedies. Most fonts are intended for use at very small scales, so to greatly enlarge them reveals details of design which often seem unfortunate or bizarre. Fascia titling is large scale, and this was taken into account during the design process.
